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The absolute failure of banner advertising

Banner advertising is a complete failure. It is a paradox of diminishing returns that traps a web publisher into treading water — never making progress and always struggling to stay afloat. What’s worse is how web publishers will flail around with bad idea after bad idea to get ahead. Yet these insane advertisements do more harm than good, cause readers to leave and sink the publisher even more. It’s time to end the madness and recognize that the banner advertising model itself is broken. (Continued…)